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Recommended Reading

Recommended Reading

Recommended Reading List Although experts on military issues, junior military officers are generally less informed about trends in business. Treat your pending business career with the same passion as your military service. Read about the environment that will become a significant part of your life. There are numerous national publications that are exceptional business sources. Magazines and newspaper such as Forbes, Fortune, Business Week and The Wall Street Journal are up-to-date on the latest business strategies and topics. Reading regional newspapers can keep you current with local business close to home. In addition to the recommended reading list below, LEADERS has found the Interviewing Handbook for Military Leaders the single most effective source for preparing to transition into the business sector. Please visit the publisher’s Web site at www.kcebooks.com for more information and ordering details. (LEADERS is in no way financially connected to this fine book.) 

General Industry
The 7 Habits of Highly Effective People – Powerful Lessons in Personal Change by Steven R. Covey
How to Win Friends and Influence People by Dale Carnegie
John T. Molloy’s New Dress for Success by John Molloy
A Passion for Excellence – The Leadership Difference by Tom Peters
Strategies for Taking Charge by Warren Bennis
What They Don’t Teach You at Harvard Business School by Mark McCormick
Swim With the Sharks – Without Being Eaten Alive – Out-sell, Out-manage, Out-motivate, and Out-negotiate Your Competition by Harvey Mackay
The One Minute Manager by Blanchard and Johnson
Zapp! – The Lightning of Empowerment – How to Improve Quality, Productivity, and Employee Satisfaction by William C. Byham PhD with Jeff Cox
Management Challenges for the 21st Century by Peter Drucker

  

Sales and Marketing
Integrity Selling – How to Succeed in Selling in the Competitive Years Ahead by Ron Willingham
High Impact Selling – Power Strategies for Successful Selling by Bill Brooks
The New Strategic Selling – The Unique Sales System Proven Successful by the World’s Best Companies by Miller and Heiman
Competitive Strategy – Techniques for Analyzing Industries and Competitors by Michael Porter
The Sales Bible by Jeffery H. Gitomer
Swim With the Sharks – Without Being Eaten Alive – Out-sell, Out-manage, Out-motivate, and Out-negotiate Your Competition by Harvey Mackay
How to Master the Art of Selling by Tom Hopkins
The Customer Comes Second and Other Secrets of Exceptional Service by Rosenbluth

  

Manufacturing and Management
The Power of Six Sigma : An Inspiring Tale of How Six Sigma Is Transforming the Way We Work by Chowdhury
The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance by Pande et al
Quality Without Tears by Crosby
The Man Who Discovered Quality by Gabor
Quality Is Free – The Art of Making Quality Certain by Philip Crosby
The Goal – A Process of Ongoing Improvement by Elihayu Goldratt
It’s Not Luck by Elihayu Goldratt
World Class Management Method  by Mary Walton

 Remember, you must critically read all of the available information. Compare what you read to your past experiences and evaluate its applicability to you. Most resources are based less on fact and more on opinion. Make a conscious decision to accept or reject that opinion.